2024 Author: Richard Flannagan | [email protected]. Last modified: 2024-02-17 17:22
Every man at heart is a hero, and this is undeniable. Look at how persistently the representatives of the strong half of humanity are fighting in virtual battles, recalling past military exploits and making plans on how to change the course of development of civilization. And in a series of advertising posters of the company Braun the heroic essence of the newly minted Supermen, Batmen and Spider-Men is there.
Many people believe that a mustache and a beard are the main male dignity (photographs of the most colorful bearded men can be found, for example, in Justin Muir's Book of Beards), which is why the modern beauty industry pays such importance to styling of the stronger sex. When Peter I personally shaved the boyars' beards, he could not even imagine that in a couple of centuries this procedure would turn into such an aesthetic process.
Today Braun offers a huge selection of razors and trimmers, new products from the cruZer line (as advertisements claim) will help men look provocative, cocky, elegant or sexy. The slogan of the new advertising campaign is “Precision Prevails”. The German agency "BBDO Proximity" worked on the creation of the project: the idea belongs to Michael Funk, and the excellent pictures in the traditional minimalist style were taken by the photographer Stefan Kranefeld. By the way, not so long ago we have already written about other advertising projects of this German company. In particular, a series of advertising posters depicting hairstyles for animals that people will envy.
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