Video: Don't Kill for Fashion: Shocking Social Action
2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-11-26 05:58
Exclusive leather goods - the dream of any fashionista. Handbags, shoes, jackets and wallets … All this diversity in the boutique can easily make your head spin. Visitors to one of Bangkok's shopping malls were recently surprised. In the department of leather clothing and accessories, a very an unpleasant surprise …
The shocking social action was initiated by Ogilvy & Mather Advertising Bangkok and PETA Asia. The idea of the action is simple: what they saw was supposed to not only disgust the visitors of the shopping center, but also make them seriously think about whether they really need exclusive things if the cost of their creation was the life of animals.
When the buyer looked inside the product, a terrible picture was presented to his eyes. Inside the purse, he suddenly saw a heart that is still beating, blood stains remained on his leg after trying on boots. Many screamed in horror, tried to immediately throw away such a beautiful outwardly accessory. It is safe to say that such a PSA can really change the world!
According to statistics, more than 440 thousand pythons are killed annually in the jungles of South Asia to provide the market with expensive leather goods. In some cases, the skin is removed alive with the python, and all this is only so that it turns into a fashionable thing. A minimum of 4 baby crocodile is required for one handbag. The organizers of the action urge you to think: is it really necessary to pay such a price for trends?
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