Video: Wine bottles "in the image": original champagne ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The recipe for many, many life troubles has been known for a long time: to uncork a bottle of champagne or read "The Marriage of Figaro". Maybe this tool will not save you from real difficulties, but it will allow you to look at them with complacent optimism. A creative wine bottles, invented and drawn for the advertising of ZARB champagne, will allow us to take a fresh look at glass vessels, and maybe even smile a little.
Glass bottles - wine, beer or vodka - this is generally a significant fetish of modern art: after all, artists are people too, and nothing human is alien to them. With the help of bottles, they learned how to make sculptures - for example, skulls from shards, play glass melodies, and finally, build houses. Copywriters are not lagging behind (not surprising if you remember their love for altered states of consciousness): glass bottles have already been featured in anti-alcohol social advertising.
Amsterdam Branding Agency They brought a fresh twist: on the champagne advertisement they created ZARB wine bottles demonstrate the wonders of dressing up in the "outfits" of a fire extinguisher, a ballerina, a black swan; even disguised as Cape Canaveral! The copywriters' imagination is impressive. Interestingly, the author of these posters and the owner of the champagne brand … are the same person. That is to say, and the Swiss, and the reaper, and generally well done. However, the posters were drawn, of course, not by him, but by the best designers of Amsterdam.
The deep message of this advertisement is the inexhaustibility of champagne and its uniqueness: the name of the brand itself means "odd" in slang. It remains to be hoped that its originality will not interfere with uncorking the wine bottle and letting go - otherwise it will have to be limited to "The Marriage of Figaro".
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