Video: Art Deco Fragrance "Outfits": Incredible Bottles of Perfume
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In the Victorian era perfume were sold in fairly simple packages, and then poured into more attractive glass containers on the hostess's dressing table. But after all, its "outfit" plays an important role in choosing a suitable scent. The potential of perfume bottles as a marketing tool was realized at the beginning of the 20th century. Then perfume manufacturers began to produce fragrances in designer bottles in the art deco style (Art Deco), which was appreciated by many fashionistas-clients. These exclusive works of art, dating back to the first third of the twentieth century, are still coveted prey for collectors and are sold at auctions for fabulous money.
One of the leading designers and manufacturers of Art Deco decorative bottles was Rene Lalique (1860-1945). In 1905, in Paris, he founded a company producing a wide range of glass products, from vases and lighting fixtures to dolls. Lalique developed innovative techniques to launch the mass production of high quality glass. He has received orders from more than 60 perfume factories, including Coty and Guerlain. Using original design developments, Lalique created bottles for the great Sarah Bernhardt and the Russian Empress Alexandra Feodorovna.
The corporate identity of the company was unusual colored glass and glass with patina applied on it (colored enamel), as well as richly decorated corks with large flowers or birds. The prices for Lalique bottles are consistently high, thanks to the high level of artistic craftsmanship, consistent quality and exclusivity - many of them were disposed of immediately after use. Nina Ricci still uses Lalique crystal bottles today.
Life term "Art Deco" (or art deco) gave the "International Exhibition of Contemporary Decorative and Industrial Arts" held in Paris in 1925. At this exhibition the world was shown luxury goods of French production, proving that Paris remains the capital of fashion and style. The Art Deco style reached its greatest popularity in the 1920s and 1930s. in France, in the following decade, he gained worldwide recognition. Skillful master Heinrich Hoffmann presented to the attention of perfume lovers striking bottles made of Bohemian glass.
The hallmarks of Art Deco were bold geometric shapes, energetic curves, intricate ornamentation, luxury in decoration (ivory, silver, semi-precious stones). Psychologists explain this craving for luxury as a natural reaction to asceticism and deprivation during the First World War.
The art deco style returned to Europe in the 1990s and has become quite popular in recent times. And the tradition of creating unusual perfume bottles is relevant to this day, a clear example of this is art ceramics by Rebecca Wilson
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