Video: A zoo ready to do anything for new visitors
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
One of the oldest zoos in the world Buenos Aires Zoo decided to remind the general public of himself and at the same time attract new visitors. For the advertising campaign, funny posters were created on which the inhabitants of the zoo invite the residents of the city to visit them.
We have already written about one of the zoos of Buenos Aires "Lujan", where you can not only look at animals, but also touch them without fear. However, in addition to "Lujana", in the capital of Argentina there is another, no less amazing and unusual zoo Buenos Aires Zoo … It is over 130 years old, which is an achievement in itself. Animals from Buenos Aires Zoo do not huddle in small cages, but feel at home on almost 18 hectares of land.
In zoo Buenos Aires Zoo love innovation and use it to their advantage. When the problem of low attendance arose, the managers of the zoo conducted a market research, during which they found out that, firstly, the zoo is old and almost all local residents have visited it. Secondly, a competitor has appeared in the city that attracts with its novelty (“Luhan”). Thirdly, people began to sit at home more, watching animals on TV or on the Internet.
Having dealt with the reason, the employees of Buenos Aires Zoo decided to surprise visitors with new unusual animals and new bright advertising. An agency was invited to develop the advertising concept Del Campo Nazca Saatchi & Saatchi.
Thanks to various cartoons and humorous videos, the fame of excellent boxers has long been firmly entrenched for the kangaroo. Therefore, Buenos Aires Zoo decided to announce their appearance by posting portraits of zoo pets all over the city, as if they were injured in fights with kangaroos.
After some time, inspired by the success of this advertising campaign, the leaders of the zoo launched the next one. Residents and guests of the city were asked to compare the cost of a toy animal with the price of visiting a zoo, where this animal can be seen with your own eyes.
It turned out that making a good advertisement for a good zoo is not so difficult. V Buenos Aires Zoo understood its value and now constantly delight their future visitors with new funny posters.
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