American TV series "Mad Men": what it would be like half a century later
American TV series "Mad Men": what it would be like half a century later

Video: American TV series "Mad Men": what it would be like half a century later

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The series Mad Men: half a century later
The series Mad Men: half a century later

Shutterstock designers to create a series of nostalgic posters about the popular American TV series "Mad Men" were guided by the old, like the world, truth that everything is cognized in comparison. The concept is simple and clear: one picture shows the attributes of 1960s American advertisers and their modern "counterparts".

The series Mad Men: half a century later
The series Mad Men: half a century later

The unusual project was named "Mod Men: The World of Mad Men Through a 21st-Century Lens", which literally means "The World of Mad Men through the lens of the 21st century." The organizers of the project themselves explain that the series, filmed in 2007, "modernizes" things from a bygone era, while they are trying to adapt the realities of the middle of the last century to the present day. It’s as if the fictional advertising agency Sterling-Cooper was still operating on the prestigious Madison Avenue in New York, with its creative director Don Draper filling out a 2013 diary.

The series Mad Men: half a century later
The series Mad Men: half a century later
The series Mad Men: half a century later
The series Mad Men: half a century later

Looking at these posters, you understand that the difference in half a century for technical progress was simply unimaginable: the usual typewriter Peggy Olson was replaced by a modern high-speed laptop, and Joan Harris's notebook was replaced by a fashionable organizer. Peter Campbell's mailbox has gone from being ordinary to being virtual. It is noteworthy that changes have taken place not only in the technical equipment of advertisers, but also, in part, in their lifestyle: instead of cigarettes, modern Betty Francis would choose yoga as a little rest, and Roger Sterling, working in the office, would prefer a glass of blueberry smoothie to harmful Coca-Cola.

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