Video: Flower Explosion from Sony Bravia
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
For many modern people, the word "advertising" is associated with intrusive videos on television that you want to switch. But there are also exceptions to the rule. For example, some advertising campaigns not only do not get bored, but also amaze with their scale. A company run by designer McCann Worldwide for Sony Bravia fits this definition. Sony's pioneering 4K technology was advertised, which, according to the manufacturer, will significantly improve the shooting result.
To maximize the merits of the new Sony cameras, the designer made a real volcano explosion in Costa Rica. Instead of ash and lava, 8,000,000 rose petals fell on the city. By the way, this number was not chosen by chance. The fact is that the F55 and F65 cameras have a fantastic resolution of 8,000,000 pixels. It was this equipment that recorded the explosion of flower petals in Costa Rica.
The manufacturer claims that thanks to innovative technologies, photographers no longer have to carry out computer processing of images to enhance the contrast and brightness of the frame. To be convinced of this, just watch the video filming the advertising company Sony Bravia.
By the way, this is not the first successful advertising campaign for a Japanese brand. We have already written about a creative advertisement for Sony headphones, where the designer put mini-wigs on the equipment, turning gadgets into their owners. Also, the company "Made of imagination", which advertises the Sony Xperia, enjoyed great success.
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