Video: Fruit - food or play? Funny ad for the Fresh'n'Friends supermarket chain
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In front of the largest advertising agency in Germany Scholz & friends At first glance, it was not an easy task to create an advertisement for fruits that would be understandable for children. As a result, the company has created fun prints in which fruits resemble children's toys and dispel the myth that healthy food is boring.
According to nutritionists, one of the most common causes of overweight and obesity is an unbalanced diet and poor dietary habits that were established in childhood. According to official statistics, in Germany about 40% of women, 20% of men and 12% of children are obese. Therefore, the supermarket chain of healthy food Fresh'n'Friends initiated an advertising campaign to popularize fresh vegetables and fruits, interesting not only for an adult, but also for a child.
Health experts recommend that adults and children eat five servings of fruits and vegetables a day to prevent cancer, heart disease and obesity. One serving means 1 large fruit, a cup of small berries, 3-5 tablespoons of prepared vegetables, 1 glass of natural fruit juice, or a medium plate of fresh salad.
To attract the attention of children to the shelves with fruits, professionals Scholz & friends announced a competition for the best fruit mosaic created by a client of a primary school supermarket. Children were given special stencils with which they cut out their mosaics. The winners of the competition were able to see fruit packaging of their own "design" on the windows of supermarkets.
Unusual advertising campaign for a supermarket chain Fresh'n'Friends has won two prestigious awards in Berlin and New York. By the way, on the account of an advertising agency Scholz & friends there are other creative prints that we wrote about on the site Kulturologiya.ru.
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