Video: Helping Talented Children: Chinese Creative Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Science, as you know, feeds young men, but who will feed modern science itself? In order for the earth to give birth to its own Platons and quick-witted Newtons, it must be fertilized in every possible way. Financially, of course. In the morning - money, in the evening - great scientists, as well as educators and political leaders. The heroes of Chinese creative advertising - very young Maria Sklodowska-Curie, Abraham Lincoln, Fukuzawa Yukichi and Sun Yatsen - are famous figures who have adorned modern banknotes.
The slogan of creative advertising says: "With your support, every child can be a physicist / president / educator / leader" - underline the necessary. Talented children need funds to close the circle in the future, and they themselves will be printed on banknotes.
The campaign was carried out by the Beijing agency "Cheil", which tried to balance East and West, because charity is our common cause, so creative advertising is designed for the widest possible audience.
Therefore, the posters depict not only the easily recognizable Abraham Lincoln (US $ 5) and Maria Skłodowska-Curie (20,000 zlotys), but also the 19th century Japanese educator Fukuzawa Yukichi (10,000 yen), and the Chinese politician Sun Yatsen (100 dollars).
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