10 celebrities with whom advertising companies tore off lucrative contracts

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Advertising, along with filming in various projects and creative activities, has recently become almost the main form of earning for many stars. And, the more popular a celebrity is, the higher its fees for promoting a particular product. Therefore, no one is surprised that Kirkorov and Baskov sing praises to cat food, and Timati - throat spray. But getting a lucrative contract is not a guarantee of permanent cooperation. A striking example of this, the scandals with celebrities, because of which they lost their "job".

Regina Todorenko

Perhaps the popular presenter is the most striking example of the fact that you should always follow your own words. Six months ago, Todorenko was one of the most sought-after domestic celebrities, she actively starred in various projects almost immediately after giving birth, and her face often flashed in advertising either diapers or juices … But that from love to hate, Regina was convinced on her own example. In one of the interviews, the girl was asked how she feels about domestic violence (and this topic, as you know, was not discussed except by the lazy one). The presenter, either without thinking, or expressing her thought incorrectly, or deliberately said, "What did you do to prevent him from hitting you?" Despite the fact that Regina hastened to apologize for her words, the scale of the scandal has not been mitigated. One of the popular glossy magazines stripped the host of the title of "Women of the Year", and PepsiCo and Procter & Gamble announced the termination of cooperation with the girl. The disgraced star still did not abandon attempts to save her reputation by releasing a film about domestic violence and donating money to charities, but it seems that she will not be able to win the public's trust so soon.

Edward Charlotte

The whole country learned about a guy with an unusual timbre of his voice after participating in the "Songs on TNT" project. And although he did not become a winner, he managed to get his portion of fame and acquired an army of fans. Although he could not complain about their absence even before that: even before appearing on television, Charlotte was a successful blogger. And then everything went like clockwork: shooting videos, joint work with Morgenstern - the great and terrible rapper of our time, the appearance of Ivan Urgant on the show … In general, it is not at all surprising that the Megafon company decided to invite him to appear in commercials: Eduard sang to the music the famous song of the group "Beasts" "Everything that concerns you." But, surprisingly, the viewers did not like the 30-second video at all. And the proof of this is that he scored more "dislikes" than "likes". An outraged audience bombarded the company with requests to remove the annoying performer. And she listened to the opinion of users, breaking the "ineffective" contract with Charlotte and asking users to choose the new face of their advertising.

Ksenia Sobchak

Ksenia Sobchak is a girl who won't go into her pocket for a word. But it is precisely the scandalousness and “fearlessness” of the star that appeals to both her fans and advertisers. However, once excessive talkativeness cost the host a very lucrative contract. The fact that the wife of Konstantin Bogomolov now and then makes loud statements in our country is no longer surprising. But the star's foreign partners did not like it. It all started with the fact that Ksenia became the face of Audi and acted in this role for 8 years. But, apparently, Sobchak herself did not assume that, by placing in his account in one of the social networks, the mocking song "Ay-Yai-Yai, killed Negro", will cause anger of advertisers. The car brand decided the statement was racist and broke off business.

Anna Semenovich

Several years ago, the ex-"Brilliant" starred in a very dubious project - the singer was offered to advertise the potency remedy "Tongkat". But as soon as the video was released, a scandal immediately burst out. Firstly, the plot turned out to be very strange: young nice guys make eyes at the girl, and she prefers an older man. Secondly, due to excessive frankness, the video was immediately banned from showing on television. Thirdly, after some time it turned out that the preparation contains substances hazardous to health. In general, here it was not even the company itself that broke the contract with Semenovich - it immediately became clear that no one would buy such dubious products, so the "relationship" came to naught.

Angelina Jolie

But if advertisers give a turn to domestic stars most often for inappropriate words and behavior or because of "inefficiency", then contracts with foreign celebrities sometimes break off contracts for very strange reasons. For example, a few years ago, the beauty Angelina found herself in an interesting situation Jolie and the St. John, a clothing and jewelery company. Neither side disclosed the details of the contract, but the firm was rumored to have offered the actress $ 12 million in advertising, but a couple of years later, the company announced that it was terminating the contract with the star due to the fact that it did not receive the desired return. As it turned out, potential clients paid attention only to Jolie, completely oblivious to what she was wearing. The situation is funny, but Angelina really turned out to be too good.

Rihanna

Rihanna got into a similar situation. At one time, the singer was the face of Nivea, but the collaboration was short-lived. Moreover, the desire to break the contract with the star was expressed by representatives of the cosmetic brand. And the reason was this: "excessive sexuality." The company explained that it promotes values such as family, loyalty, tenderness, trust and reliability, and Rihanna did not fit into this concept.

Helena Bonham Carter

If you don't use the products you advertise, at least don't say anything bad about them. The actress, who signed a contract with the Yardley cosmetics brand, was convinced of this by her own example. Both parties were pleased with the cooperation as long as Helena admitted in an interview that she does not wear makeup at all. In addition, she added that she did not understand why she was made the face of a cosmetic brand. Apparently, the leaders of the company also did not understand their choice and immediately broke off the contract with the British star.

Cindy Crawford

But the next situation hit hard on the self-esteem of the supermodel. Indeed, despite the fact that the star has changed its sixth decade, she looks much younger than her years and maintains her shape. But apparently, Cindy is not trying hard enough. At one time, Crawford was the face of Revlon. However, very soon the brand announced that it intends to "part" with the star. He explained his decision by the fact that the model does not follow the appearance enough. And one of the requirements of the contract is to always look your best. According to representatives of the firm, since Cindy began to advertise their products, the demand for it has dropped by 20%.

Kate moss

It would seem that everyone knows about the model's addiction to stronger drinks and prohibited drugs. But Kate herself claimed that she had tied up with addictions. It seems that eminent brands, including Chanel, Burberry, H&M, took Moss's word and were not afraid to make her the face of their products. However, in 2005 a huge scandal broke out: pictures of the model where she sniffed cocaine became public. The star was not given a second chance, and all advertising contracts were terminated.

Madonna

After Madonna became the face of Pepsi, she decided to release a video for the song "Like a Prayer", which should be part of an advertising campaign. However, the video turned out to be scandalous and ambiguous, and the scenes shown in it were immoral and greatly offended the feelings of believers. Moreover, not only ordinary consumers, but also clergymen expressed the idea that it is not appropriate for a well-known drink to use such advertising. The excitement was such that Pepsi soon announced that it had parted ways with Madonna.