Video: 3500 smartphones for the horse. Pegasus sculpture as an advertisement for Huawei phones
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Representatives of the famous Chinese company Huawei have developed an amazing art project to promote their own products, namely, Huawei Ascend D Quad smartphones with a quad-core processor. To do this, they built a huge sculpture of the winged horse Pegasus, spending 3, 5 thousand devices on its creation.
This performance could be seen by everyone present in Barcelona at the Mobile World Congress 2012. From the tips of the wings to the hooves and tail, Pegasus consists of brand new phones, which, by the way, have not even been removed from the protective foam, not to mention on how to use them for their intended purpose.
The fact is that the Mobile World Congress is a very important event for those working in the field of mobile communications and communications technology. And considering that this year 1400 companies from different countries of the world agreed to take part in it, the creative presentation of their own products only played into the hands of an employee of Huawei. By the way, it took the group of authors of the project about 720 working hours to create a huge high-tech sculpture.
As a result, the winged horse made of smartphones, which was 6 meters high and 5 meters long, became a real "pearl" of the conference. Many considered it necessary to be photographed nearby, because the hour is uneven, the statue from brand new devices will be disassembled and sent to shops, where new owners will find them.
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