Video: In bed with Sherlock Holmes: creative ad from Steimatzky bookstore
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The book is one of the most extraordinary inventions of mankind. The fantastic world, masterfully described by the writer, can captivate the reader so much that it will seem quite real to him. Favorite characters accompany us through life, prompting something, warning against something, but not leaving us for a minute. It turns out that they are with us - even in a dream. At least that's what advertising posters say. the largest bookstore Steimatzky.
“A good book will always keep you company” is the slogan of the new advertising project. Indeed, the funny posters depict "come to life" literary heroes. Among the most famous are Sherlock Holmes, Don Quixote and his loyal servant Sancho Panza, old Gandalf and even the Supreme Commander-in-Chief I. Stalin. In addition, she is the children's favorite of Pippi Longstocking and the protagonist of the modern bestseller "The Monk Who Saved His Ferrari".
The idea of an advertising project is good, because it reminds of the need to read and develop, shows that books can make life more exciting, rich, and vivid. The Steimatzky Bookstore is renowned for its creative approach to advertising and regularly delights bibliophiles with new ideas. This series of posters was created by the Israeli advertising agency ACW Gray.
Recall that the Steimatzky bookstore chain is the oldest and largest in Israel, the first bookstore in Jerusalem was opened in 1925 by Yechezkel Steimatzky, an emigrant from Germany with Russian roots. Initially, he planned to found a university, but realized that the demand for foreign literature among emigrants was constantly growing, so he took up such a promising business. In the following decades, the network expanded to Haifa and Tel Aviv. In addition, stores appeared in the Middle East: in Beirut, Baghdad, Cairo, Damascus. Branches now operate in Europe and America.
By the way, about the funny book advertising we regularly write on the site Kulturologiya. Ru. Among the best examples, it is enough to recall the original verbal painting of the Swedish designer Patrick Svensson, the worlds of the Czech creative agency Kaspen and the wonders from the American publishing house Penguin.
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