Video: Open the circuit: hand-drawn advertising antistatic for clothing
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
How to visualize not only static electricity, but also a small victorious war with it? Advertisers working on a clothing antistatic campaign drew an electrical circuit diagram in the shape of a dress, pants, and shirt. Resistors, inductors and voltmeters are included.
Let's leave aside the question of the correct connection of devices - the very idea of posters is very funny. The creators of the posters decided to draw the clothes with a hole in the left side: this is where the electrical circuit opens. And this happens thanks to the promoted antistatic agent for clothes.
In style, the posters are reminiscent of ads for dry cleaning, which suggested not to waste your life on washing. Developed a funny ad for an antistatic agent for clothing in the Madrid creative agency Leo Burnett Iberia.
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