Video: New technologies in jewelry: pendant in 3D format and other interesting things from Jason Arasheben
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Literally 10 years ago, only his friends and acquaintances knew about such a jeweler as Jason Arasheben. Now, to get to him to order jewelry, you need to have at least $ 100,000. In 2002, the jeweler founded the Jason of Beverly Hills brand, which has become almost synonymous with the word diamonds.
Such a breakthrough became possible thanks to the inimitable charisma of the master himself and the use of the latest technological advances, which the jeweler skillfully uses in his products. For example, the use of laser technology to scan the face of the future owner of the product. The jeweler first came up with such an idea when he was working on the rings for the champions of the NBA basketball league. “I got the idea to take a piece of leather sword from the 7 decisive game of the finals and include it in the ring itself. Let each player have something to remember from this day. In addition, we plan to immortalize the face of each player in 3D. Let each ring of champions be individual. According to the project of Jason Arasheben, the rings were made of the purest gold and inlaid with 16 large diamonds.
The next stage of his creative quest was the creation of an original pendant commissioned by the famous athlete (by the way, also a basketball player) Marquis Daniels. His face was first scanned, then digitized and placed in a special program. Then the basis for the future pendant was made, which was subsequently completely covered with diamonds of a rare cognac color. The eyes of the pendant are striking in their naturalness. According to Jason Arasheben, he came up with the secret of making the iris of the eye when he began to carefully study the technologies of Madame Tussauds and her famous wax figures. In this video you can watch all the stages of the work of the masters of the brand "Jason of Beverly Hills" on the pendant.
But Jason Arasheben didn't stop there. In 2012, he creates the famous bracelet for the World of Poker Championship, in which he uses new technologies for attaching precious stones. The handmade bracelet is made of an alloy of yellow and white gold, and the card suits are made of rubies and black diamonds. Such an innovation is not noticeable to an unarmed eye, but for the master it opened up new horizons in work. Now products can be literally strewn with precious stones, and this can be done on forms of any complexity.
In addition to discoveries in the very technology of jewelry production, Jason Arasheben developed a fundamentally different approach to the customers themselves. Now lovers of luxury and diamonds can not only choose the jewelry they like from ready-made collections, but also come up with something of their own. For example, a recent job for Alicia Keys, who, for her debut as a producer in The Inevitable Defeat of Mr. and Pete, not only changed her hairstyle, but also decided to purchase a new jewelry made from a real shark tooth. The pendant is adorned with cognac-colored diamonds and rose gold.
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