Video: Pictures instead of posters: an innovation on the streets of Paris
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Advertising in the modern world is often intrusive. It is enough to go out into the street, and there and then numerous banners, posters and billboards flicker before your eyes. True, from now on, advertising satiety does not threaten Parisians: at the initiative of the photographer Etienne Lavie a project started in the French capital "OMG, Who Stole My Ads?" ("Oh, who stole my ad?") … In the metro and on the streets, instead of the usual glossy posters, reproductions of samples of classical painting suddenly appeared.
Among the reproductions, you can see a copy of the paintings by Eugene Delacroix "Liberty on the Barricades", Pierre Auguste Renoir "The Reading Girl" and others. Of course, the paintings look like foreign bodies in a modern city, their appearance is so inappropriate that, according to Etienne Lavi, it should attract the attention of the audience. It is a well-known fact that people rarely look at advertising posters for a long time, more often they get a quick glance.
Etienne Lavi's project is a great initiative, as Parisians have the opportunity to admire works of art while they commute to work, shop or just walk. Instead of reading ads and thinking about those things that are often simply not needed, the townspeople can engage in cultural enlightenment: get acquainted with the paintings, the originals of which are kept in Parisian museums. Some don't have enough time to visit galleries, some don't have enough money, but now art is becoming available to everyone.
Etienne Lavi himself is sure that painting should not exist only in galleries and exhibition halls. The place does not matter, the main thing is the presence of spectators. In his opinion, it is in such a simple way that one can revive the interest of modern people in art, interest, captivate and simply give positive emotions.
By the way, the Parisian metro often becomes the venue for all kinds of art projects, in particular, relatively recently, the photographer Jeanol Appin presented a humorous photo cycle about the French subway.
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