Video: Take Your Adventure With You: Creative Advertising for the Volvo XC 90
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"It seems that the times are coming when the baby will be born with a left foot in the shape of a pedal." The well-known aphorism of the British producer Christopher Hall perfectly reflects the main thesis of our time: "Life without a car is practically unthinkable." Of course, among the main advantages of iron horses is the complete freedom of action of its owner and the ability to freely travel around the world. This idea formed the basis new Volvo advertising campaign.
The appearance on the market of cars of a new brand Volvo XC 90 did not pass unnoticed. It was first presented at the Detroit Auto Show in 2002, after which the crossover was launched into mass production. The functional and reliable Swedish car has a huge following worldwide. A creative advertising campaign launched in support of the popular model is intended to increase the number of people who prefer Volvo, and also to show that nothing is impossible for this car.
The slogan of this unusual advertisement, developed by the Australian agency SapientNitro, is very eloquent: “Take adventure with you”. And funny photos show that there are no restrictions on movement for a Volvo car. Ski resorts, hot beaches or mountain bike rides - the iron horse will take its owner anywhere in the world.
A creative approach to car advertising is, of course, the key to success. On the site Kulturologiya.ru we regularly introduce our readers to the best examples of such advertising products, including brands such as Volkswagen, Mazda, SMART and others.
Recommended:
Women, love your body! Creative advertising from Zig Toronto agency
Women always follow the lead of fashion and public opinion, striving to please themselves, the beloved man and that nice guy from the legal department. Diets, calorie counting, not eating after six, morning jogging and evening workouts, Pilates and shaping, and if willpower is lacking, then injections, pills, teas, supplements, and in some cases - operations … Do you need it? Do we need it? Ask ad agency Zig Toronto and Canadian television station W Network
Raise your legs! Creative advertising vacuum cleaner
When someone walks around the house with a mop or vacuum cleaner, the magic words are heard every now and then: "Feet up!" With the same half-order, half-request, the authors of a funny advertisement for a vacuum cleaner turned to furniture. And the tables, and the sofa, and even the piano itself obediently obeyed and froze in strange positions. How it looked - look further
"You can't take me with your bare hands!": How Tatyana Vasilyeva fought with her complexes
On February 28, the popular actress of theater and cinema, People's Artist of the Russian Federation Tatyana Vasilyeva will be 71 years old. These numbers are hard to believe - at her age, the actress looks much younger than her age. She is fit, energetic and self-confident, and after all, before Tatyana Vasilyeva suffered from many complexes - from worries about a non-standard appearance and ending with doubts about her professional abilities
What happens if you love yoga and your pet loves you
Another hit on the Internet was a video about the complex, but hilariously funny relationship between yoga lovers and their pets. They say that having laughed a lot after watching this video, every second person first goes to sign up for a yoga club, and then goes to a pet store to buy a puppy or kitten
You just can't take your eyes off! Creative eyelash accessories from Natalie Russo
These eyes are opposite … It is hard not to notice them, but if you think about it, you will hardly be able to remember what color they are. And all because the creative eyelash jewelry, invented by the American fashionista and designer Natalie Russo, draws all the attention to themselves. Bears and donuts, hearts, fruits, berries, and even lush multi-colored feathers on the eyelashes - a new word in modern makeup, and outrageous