Video: Women, love your body! Creative advertising from Zig Toronto agency
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Women always follow the lead of fashion and public opinion, striving to please themselves, the beloved man and that nice guy from the legal department. Diets, calorie counting, not eating after six, morning jogging and evening workouts, Pilates and shaping, and if willpower is lacking, then injections, pills, teas, supplements, and in some cases - operations … Do you need it? Do we need it? Ask an ad agency Zig toronto and Canadian TV channel W Network … So, the W Network TV channel together with the advertising agency Zig Toronto launched a creative advertisement about the beauty of the naked body, trying to teach plump women and owners of impressive forms not to be ashamed of what they see in the mirror.
Posters from Zig Toronto show beautiful women whose weight and parameters are far from the unwritten ideals. And the W Network TV channel intends to teach all owners of non-standard beauty to love their naked bodies, for which they are launching a series of programs about beauty lessons called "How to Look Good Naked Canada".
Large hips, a bulging soft tummy, full arms, a wide back, appetizing cheeks - all these are the objects of suffering of those women who have been fighting an unequal battle with extra pounds and visible figure flaws all their conscious lives. But are they really that much of a disadvantage? Or is it all about the fact that such an opinion is imposed on us from television screens and the pages of fashion magazines?
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