Video: How do butterfly children live. Social advertising Butterfly Kids from the Austrian studio Staudinger + Franke
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Moth boy, butterfly girl - how many beautiful and romantic names appear in the media when it comes to children suffering from a severe genetic disease known as epidermolysis bullosa … The incurable disease makes the skin on the child's body as thin as the wings of a butterfly, and even minor friction causes horrific blisters, bleeding wounds and other damage. How butterfly children live in our world, shown in social advertising Butterfly Kids from austrian studio Staudinger + Franke … Butterfly children are forced to fight for their lives every day, because even the most obligatory procedures, such as washing their faces, brushing their teeth, and combing their hair, hurt them. Clothes are inexorably rubbing against the thinnest skin, causing the body to blister and flake off, in the literal sense of the word. Children cannot ride slides and swings, play in the sandpit and squeeze a teddy bear, let alone ride a bike, scooter, roller skate, play football, hockey or tennis. Every step is already a threat.
Nutrition causes the same difficulty in butterfly children. Solid food, even a banal butter sandwich, traumatizes the vulnerable tissues of the mucous membranes as much as trying to put on socks or jeans. Unsurprisingly, fragile toddlers are wary of just about every thing they see. For us, these are ordinary toys, clothes, household items and items of clothing. For them - sharp traps, knives, needles and blades. These images served as a key idea for the creation of the social art project Butterfly Kids, on which the artists and designers from Staudinger + Franke worked.
Earlier we have already seen one of the projects, a series of original advertising prints for beauty salons, in which the artists of this advertising studio participated. More works can be seen on the Staudinger + Franke website.
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