Video: Chanel # 5: how the perfume that became the hallmark of Coco Chanel appeared
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Chanel fragrance # 5 was invented almost a century ago, but still has not lost its popularity. According to statistics, a bottle of this perfume is bought in the world every minute. Today, ordinary people associate the name of the legendary perfume with the name of the couturier. Coco Chanel, however, not everyone remembers that the invention of the fragrance belongs to a French perfumer who was born in Moscow - Ernest Bo.
Ernest Beau did not accidentally connect his life with perfumery: his father was a famous perfumer, and his older brother was also passionate about creating fragrances. My brother worked for the largest Russian company A. Ralle and Co, which was the official supplier of the Imperial Palace. Ernest was gifted with an excellent instinct from nature, but in order to perfectly comprehend all the subtleties of working with smells, he went to France. There he trained for several years at the Chiris company, which is located in the city of Grasse.
Ernest Bo lived in Russia until World War I, until he was mobilized to the front. He could no longer return to his factory in the post-war years - production was nationalized. Ernest returned to France, continued his life's work - the creation of fragrances. At this time, he meets the couturier Coco Chanel. At her request, she takes up the production of a fragrance that should become her calling card.
A long search was crowned with success: Ernest offered Coco a choice of five scents. It is easy to guess that the fifth conquered the heart of Coco Chanel. This is how the name of Chanel №5 perfume appeared, which won worldwide fame. For the presentation of the new fragrance, Chanel also chose an unusual way: she invited Ernest to make 100 bottles of new perfumes and sent them to the most eminent representatives of high society on the eve of Christmas. The result exceeded all expectations: everyone was talking about Chanel No. 5, and when the time came for the solemn presentation of the fragrance, a sensation was provided!
Chanel's # 5 success formula was that Bo mixed over 80 ingredients to create a truly unique scent. Coco Chanel understood how important it is to correctly position perfumes, so in the design of the bottle she abandoned the usual pretentiousness: instead of a crystal bubble, she preferred a strict rectangular bottle, which seemed to be more suitable for men's cologne than for women's perfume (according to one version, the shape for the bottle is borrowed from the vodka bottle). However, the choice turned out to be correct: the corporate design style of Chanel №5 has not changed for almost a century.
Ernest Bo was not the only Russian talent with which fate brought the famous couturier. In the review 7 Russians in the life of Coco Chanel - the most interesting information about the relationship with the impresario Sergei Diaghilev, composer Igor Stravinsky and other iconic personalities of the era!
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