Video: Animals at gunpoint: IFAW's environmental advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Yuri Skrylev has a wonderful aphorism: "Is it because there are less and less storks on Earth, because there are more and more people?" A new one is devoted to the problem of poaching environmental advertisement of the International Fund for the Protection of Animals IFAW.
On the site Culturology. We often write about all kinds of social projects aimed at protecting the environment. Green ads from Greenpeace, WWF eco-projects are all attempts to tell people in an accessible and engaging way what is good and what is bad.
A series of posters created for IFAW by Kenyan advertising agency Scanad is aimed (literally and figuratively) at animal welfare. Remember, Sharik from the village of Prostokvashino was advised to acquire a photographic gun? "This is hunting, and you don't need to kill animals." So in these posters: a whale, a rhino and an elephant came under the sight of a photographer, not a poacher. “Don't poach. Shoot the beauty”(“Don’t poach. Shoot the beauty”), - calls the slogan of the advertising campaign (in English there is a special play on words, since the verb“shoot”has two meanings:“shoot”and“shoot, take pictures”).
IFAW is one of the largest charitable eco-organizations in the world, which was founded in 1969. Then the reason for the unification of enthusiasts was poaching for cubs of white seals, now the fund protects not only wild animals, but also pets that suffer from cruelty. I would like to believe that the efforts of environmentalists will help keep our planet green and blooming for future generations.
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