Video: Animals at gunpoint: IFAW's environmental advertising
2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-11-26 05:58
Yuri Skrylev has a wonderful aphorism: "Is it because there are less and less storks on Earth, because there are more and more people?" A new one is devoted to the problem of poaching environmental advertisement of the International Fund for the Protection of Animals IFAW.
On the site Culturology. We often write about all kinds of social projects aimed at protecting the environment. Green ads from Greenpeace, WWF eco-projects are all attempts to tell people in an accessible and engaging way what is good and what is bad.
A series of posters created for IFAW by Kenyan advertising agency Scanad is aimed (literally and figuratively) at animal welfare. Remember, Sharik from the village of Prostokvashino was advised to acquire a photographic gun? "This is hunting, and you don't need to kill animals." So in these posters: a whale, a rhino and an elephant came under the sight of a photographer, not a poacher. “Don't poach. Shoot the beauty”(“Don’t poach. Shoot the beauty”), - calls the slogan of the advertising campaign (in English there is a special play on words, since the verb“shoot”has two meanings:“shoot”and“shoot, take pictures”).
IFAW is one of the largest charitable eco-organizations in the world, which was founded in 1969. Then the reason for the unification of enthusiasts was poaching for cubs of white seals, now the fund protects not only wild animals, but also pets that suffer from cruelty. I would like to believe that the efforts of environmentalists will help keep our planet green and blooming for future generations.
For a week at the 29th Biennale of Contemporary Art in Sao Paulo, controversy has not subsided. They were caused by the work of the Brazilian artist Gil Vicente, who presented a series of paintings depicting scenes of the murder of the most influential people in the world, including the Queen of Great Britain and the Pope
New York-based photographer Thomas C. Card spent several months in 2012 wandering the streets of Tokyo, in the midst of a boisterous and eccentric street culture, re-emerging after two disasters that hit Japan one after another: a nightmare earthquake and devastating tsunami
Earth Hour is one of the environmental projects that unites the whole world. For seven years now, on the last Saturday of March, people around the planet have symbolically turned off the lights to demonstrate their solidarity in their readiness to deal with pressing environmental problems, in particular, global warming. The initiator of the action - the World Wildlife Fund (WWF) - this year united more than seven thousand cities from 152 countries participating in the project, this became a real record
“Advertising is the engine of trade” - even a schoolchild knows this. But British students Ross Harper and Ed Moyes know that creative advertising is doubly effective! The guys are the authors of the Buy My Face concept, which literally means “Buy my face”. Resourceful "businessmen" decided to lease their faces to advertisers: company logos are applied with paint, which allows the guys to attract more and more new customers every day. They want to spend the money they receive to pay off their debts for their studies: as long as they are good
The art world has recently been loudly discussing Bruce Wayne's new collection "The Day Wonderland Stood Still", in which the photographer processed images of Philadelphia with an infrared filter. The result is so impressive that the cityscapes simply glow ruby from the stands