City decoration for the New Year
City decoration for the New Year

Video: City decoration for the New Year

Video: City decoration for the New Year
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City decoration for the New Year
City decoration for the New Year

How to decorate the city for the New Year? Every day we see that more and more posters, signs, advertisements appear on the streets, announcing the approach of a wonderful holiday. However, you can remind of the holiday in many other very different ways.

City decoration for the New Year
City decoration for the New Year

Different designers offer their own ways, which is logical. For example, advertising agency Publicis Conseil from Paris (France) came up with an interesting ad for Sooruz, which specializes in clothing for skaters. Its meaning is that many things around us on the streets are wrapped in wrapping paper or plain cellophane, and are also tied with ribbons. By "things" designers mean benches, handrails, curbs, in a word, everything that can be wrapped in this very paper. Why is this done? The answer is obvious - to create a festive atmosphere, a good New Year's mood. After all, walking down the street and seeing decorated benches and handrails, we cannot help but smile.

City decoration for the New Year
City decoration for the New Year

Perhaps such projects are not of practical importance, but after all, the streets are getting brighter, people are more positive, the city itself is more beautiful, which means that the idea carries only goodness and light. Is it bad luck with the benches - how can you sit down on them when they are all in this wrapper? On the other hand, if you take it off, you can sit on the bench even after a heavy snowfall or rain - it will be dry.

City decoration for the New Year
City decoration for the New Year

The French designers from Publicis Conseil should be thanked for such an idea, and our domestic designers should be advised to take the idea into account - Muscovites and residents of other cities would be delighted with such “gifts”. Well, Happy New Year!

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