Video: Brands are the opposite. Brand Reversioning by Graham Smith
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Playing with well-known brands has become a popular pastime among designers. So, Victor Hertz once showed us what logos really say in his project Honest Logosand the British designer Graham Smith is engaged in "dressing" the corporate styles of two popular, often competing companies, in each other's clothes, calling it Brand Reversioning … So, the services of Youtube and Vimeo, Facebook and Twitter have changed. The search engines Bing and Google changed their outfits, and Android pretended to be Apple.
Changes also affected many other brands that are popular not only in foreign countries, but also around the world. Flickr and Blackberry, Coca-Cola and Pepsi, Nikon and Canon, BBC and ITV were able to feel what it means to be "out of place." However, someone else's plate is also very popular, so, I suppose, not one of the participants in this branded hodgepodge was dissatisfied.
Alas, this article cannot provide all examples of disguised brands. Therefore, for the sake of completeness, we recommend that you visit the website of the logo juggler, designer Graham Smith.
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