Video: A feat for a wife, a glass for a husband: a creative advertisement for Rotthammer beer
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
It's hard to argue with the fact that beer - a man's drink. Watching football, going out with friends, relaxing on the beach or a chance meeting with an old acquaintance in men, as a rule, is accompanied by a ritual glass of foam. "Where did they get the time for this?" - inconsolable wives and girlfriends ask themselves. The answer is simple. It turns out that women are to blame for the fact that their faithful practically live in beer bars. At least this version can be seen on new advertising posters Rotthammer.
Emancipation is definitely a good thing. How many rights and freedoms women have been able to win over the past century is hard to imagine. Today, the fair sex boldly take on the once "male" responsibilities: they fly into space, lead states and save human lives. Valentina Tereshkova, Margaret Thatcher, Zoya Kosmodemyanskaya … Nekrasov was right, our young ladies will stop the galloping horse, and they will not be afraid of the burning hut. But what do they get in return? Passivity of men and often their complete inactivity.
"The more female heroines, the more men who drink beer.", - this is the slogan of the advertising campaign for Rotthammer beer. The Chilean agency "Prolam Y&R" worked on its creation, the result was impressive. It would seem fun and humorous, but one has only to think about it, and immediately the resumption of matriarchy does not seem so mythical. Undoubtedly, true connoisseurs of beer will not disregard the new advertisement, because while the wives are spinning in the kitchen, performing regular feats (even if they are culinary ones), they have time to raise their glasses and make a toast to the lovely ladies.
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