Video: Indian designer Sasank Gopinathan turns the Simpsons into orthodox brahmins
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In the Indian state of Tamil Nadu, it is immediately clear who is who. For example, a man with three horizontal stripes applied with sacred ash on his forehead and shoulders most likely belongs to the Ayers (they are also Ayars) - one of the subgroups of Brahmins. Even if he has four fingers and toes and bright yellow skin.
Introducing Homer-Eyer, the Indian version of an American-made cartoon icon. Homer-Iyer is in many ways different from his progenitor: instead of donuts, he lusts for vada - fried lentil pretzels, traditional in South Indian cuisine, and instead of a towel he wraps his legs in a long piece of cloth, which in Chennai is called veshti, and exactly as the Ayers do …
This specificity of detail in The Simpsons Iyers Sasank Gopinathan is especially amusing to those with an understanding of the intricacies of Indian culture. However, the contrast between typically American and typically Indian is so obvious that it catches the eye of anyone. In the two weeks following its publication on Behance, The Simpsons Ayers have amassed over 20,000 views.
Gopinathan did not expect such a violent reaction to the uncomplicated pictures collected in a graphic editor from the images he found on the Internet. He did the job at the behest of his mother, a designer, who was painting the sari. She will hand-translate the assimilated Simpsons into a sari for a fan customer who left Tamil Nadu for Singapore.
There is a small element of provocation in the cultural hybrids of Gopinatan that the public definitely enjoys. Even in a country as deeply religious as India, the Ayers who worship the god Shiva and, following ancient traditions, praying to him three times a day, are considered an extremely pious community. Gopinathan explains that the idea of suddenly "re-educating" a stereotypical American family into orthodox Brahmins is very attractive to Indian audiences.
We can safely assume that the finished product will be the world's first saree with the Simpsons. But Gopinathan himself is not too eager to become a revolutionary of the fashion industry:
“I'm not a very fashionable person,” he laughs. "I just do what the customer asks for."
I wonder if the Lego Simpsons theme collection is popular among young ayers and their parents. If not, then Gopinathan could easily have given them a couple of great ideas for successfully adapting the product to the local market.
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