Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

Video: Magazine and newspaper wave. Disposal of printed matter by David Mach

Video: Magazine and newspaper wave. Disposal of printed matter by David Mach
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Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

Even in spite of the global transition to digital media, the world still produces a huge amount of printed materials, the disposal of which is becoming an increasing problem. That's about wave of newspapers and magazines, carrying both information and rubbish, is precisely what is discussed in the unusual installations of the Scottish artist David Mach.

Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

What modern artists have not come up with to contribute to the revision of old prints! Someone makes copies of famous paintings from newspapers and magazines, someone tries to return books to nature, leaving them in the forest, and someone creates portraits of famous people from paper volumes.

Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

One of the first artists who began to use old printed materials for artistic purposes was the Scotsman David Mach, who creates amazing installations from the newspapers and magazines he has already read.

Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

These installations are based on the concept of the flood. David Mach creates a kind of wave out of old printed materials, whipping, breaking through obstacles, demolishes everything in its path. It breaks through walls, knocks cars, trucks and even airplanes off the ground.

Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

Moreover, in David Mach's installations, all cars, airplanes and other similar elements are the most real ones. But the wave is made from old magazines and newspapers, processed in such a way that they visually resemble a natural disaster that struck the city.

Behind David Mach's installations is his desire to show the role of print in our society. On the one hand, it brings us information, on the other hand, sometimes this information is too much, it turns into a real flood that demolishes everything in its path.

Magazine and newspaper wave. Disposal of printed matter by David Mach
Magazine and newspaper wave. Disposal of printed matter by David Mach

A separate problem is the issue of waste and ecology in general. Indeed, firstly, for the production of paper for printed materials, a huge amount of green space is being cut down all over the world. And, secondly, newspapers, magazines and books are most often read only once (if they are opened at all), after which they turn into garbage.

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