Video: Louvre, Eiffel Tower and Arc de Triomphe in a glass: creative advertising for the Champagne Festival
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Napoleon was convinced that in victory, people deserve champagne, in defeat, they need it. For many years, the favorite drink of the great commander has been one of the symbols of France, a country where romance, charm and beauty reign. It is natural that to create advertising posters dedicated to Paris Champagne Festival, advertising agency Studio SC used shots of sparkling drink glasses that resemble the country's main attractions.
The popularity of sparkling wines is growing every year: the favorite drink of sophisticated natures is a welcome guest during a lavish feast and an invariable attribute of secluded romantic dates. And it's not worth reminding that Paris is a city of love. That is why advertising posters of the Brazilian photographer Sergio Coimbra look so organic, who managed to find the ideal form for exquisite content: white wine plays in glasses, the outlines of which resemble Eiffel Tower, Louvre and Arc de Triomphe. The slogan "Champagne in the city!" perfectly reflects the main idea of the advertising campaign. By the way, this is not the first experience of "camouflaging" champagne: earlier on our website Kulturologiya.ru we already wrote about creative advertising posters of the ZARB company, on which wine bottles are disguised as "outfits" of a fire extinguisher, a ballerina and a black swan!
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