Video: Where the wind is blowing from. Installation by Tokujin Yoshioka for Hermes
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Imagine yourself walking through the streets of Tokyo at this time of year and looking at the windows of shops - festive bustle, noise, sparkling lights, artificial snow, sparkles and tinsel … And suddenly you are magically in an oasis of tranquility in the midst of all this chaos. You are standing in front of a display case that is almost empty - with the exception of one single installation. But what is most interesting is that you cannot take your eyes off her, because what you see is the embodiment of real beauty.
The installation is a thin scarf hanging in front of the screen. The woman on the display gently blows on the scarf - and it actually starts to move! The illusion arises that it is the woman on the screen who is the cause of the movement of the piece of silk. The idea is simple enough, but completely gripping and captivating for the viewer. Having hardly looked up from the delightful sight, you raise your eyes to read the name of the store, in the window of which everything happens - this is the world famous Hermès.
The author of the unusual installation was the popular Japanese designer Tokujin Yoshioka. As the author himself says, while creating this work, he "tried to express the daily movements of people with a touch of humor." Against the backdrop of bright sparkling showcases, the Hermès installation compares favorably with its stylishness and laconicism. Great publicity stunt and a very original piece of art!
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