Video: Asphalt Illusions by Greenpeace
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
One of the main tasks of a public organization Greenpeace - informational. These environmentalists-extremists are trying to draw public attention to the various problems facing the planet, moreover, to do it as intelligibly and noisily as possible. For example, in the form of graffiti. Or illusions on the pavementas was recently done in Amsterdam. The Greenpeace organization has always been famous for its creative approach to its campaigns and the creation of visual campaigning. Take, for example, a series of graphic illustrations in which Greenpeace is compared to the Old Testament David fighting Goliath, or the icy Vitruvian Man by artist John Quigley.
Greenpeace's new PSA appeared recently in Amsterdam in front of the World Fashion Center. Moreover, it was created right on the asphalt. The fact is that this work of art is a drawn three-dimensional illusion in which it seems that the two-dimensional image has volume.
This illusion is dedicated to the activities of the world's largest fashion brands like Abercrombie & Fitch, Calvin Klein, G-Star, Adidas and others. Artists hired by Greenpeace have shown that the production of clothing from these companies is seriously damaging to the environment. After all, companies are trying to save money on this process, as a result of which a huge amount of chemicals and other harmful waste gets into nature.
Moreover, it takes nature several decades to correct this damage, to completely neutralize these substances. But this is only if the impact on her stops. But fashion manufacturers are not going to stop production or at least switch to higher quality, "green" materials.
Greenpeace argues that the damage can at least be reduced by installing special filters. But large companies do not want to do this either. This is the problem that Greenpeace draws attention to by means of an artistic illusion on the asphalt in front of the World Fashion Center in Amsterdam.
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