Video: Raise our glasses: Guinness beer ad dedicated to the drink's 250th anniversary
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Beer is a cult drink that brings people together. Over the 250-year history of the company Guinness there are a lot of fans of this drink. The advertising campaign, timed to coincide with the anniversary, is based on the idea of how thousands of fans could simultaneously raise a glass of foam.
Guinness has always approached the development of advertising campaigns responsibly: starting with funny comics, over the years this brewer has become famous not only for the excellent quality of the product, but also for skillfully created advertising. This time, the New York agency Act Two-Um has worked on an unusual anniversary advertisement. As a result, posters were created on which themed images were "laid out" from glasses: a guitar, continents and the globe. The pictures were obtained using a special computer program that took into account everything to the smallest detail: the play of light and shadow, the texture of the skin and even the bend of the hand, depending on which glass the person is holding.
Perhaps the most successful in the advertising campaign was the image of the planet, assembled from glasses, as it suggests that Guinness beer truly unites its fans on all continents. By the way, on the site Kulturologiya.ru we have already written about other examples of original advertising of alcoholic and non-alcoholic beer.
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