Video: Team USA Coca-Cola - a drink dedicated to the US Olympic Team
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The entire sports world is preparing for the Summer Olympic Games, which will begin in London in less than two months. The corporation awaits them too Coca-Cola, including its American branch. So for the 2012 Olympics, a special design of cans with the same name drink was created, dedicated to the team of the United States of America.
The Coca-Cola Company has already unveiled a bottle and can design for the London Olympic Games. Drinks in this design will be sold all over the world. But for the United States of America, this corporation plans to issue special cans, the appearance of which is dedicated to the American athletic team, which will represent the country at the upcoming sports festival.
The design of these cans was developed by the British company Turner Duckworth. Commissioned by the Coca-Cola Company, she created a series of eight pictures, each of which is dedicated to a particular sport: men's and women's football, men's and women's gymnastics, tennis, swimming, hurdles, women's boxing.
Each of these "Olympic" cans depicts the silhouette of an athlete doing his sport. Moreover, real American athletes who will represent their country at the London Olympics were taken as models for these images.
The Coca-Cola Company plans to launch these themed cans gradually, one pack per week. This will take place within eight weeks, so that by the beginning of the Olympic Games, by July 27, 2012, all such products were already on store shelves.
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