Video: All ingenious is simple. Toyota Creative Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
French writer Jean Cocteau gave a surprisingly accurate definition of genius: "Genius is the pinnacle of practical instinct." Creators of the new Toyota advertising campaign also reflected on the nature of human superpowers and once again became firmly convinced that everything ingenious is simple.
“Seems obvious once it`s been done” is the basic rule that Toyota designers follow when creating new models of familiar vehicles. Peruvian agency Y&R has moved away from the usual patterns of creating car ads, placing on posters the creations of recognized geniuses instead of cars. True, these are not even the works of art themselves, but rather a preparatory stage and a short guide to action.
On one of the posters you can see a piece of marble and an algorithm: “1. Cut out. 2. Exhibit "- a hint of how Michelangelo for two years carved a sculpture of David, turning a shapeless block (called the" Giant "by the Florentines) into an image of an ideal human body.
In the second ad, you can see brushes and a palette of oil paints with only black and white colors. This is all that Pablo Picasso needed to create the legendary painting "Guernica". After the bombing of the Spanish city of Guernica by German troops, the artist painted a huge canvas in a month, showing all the horrors of the war. A third example of human genius is the story of Don Quixote written by Cervantes. “Combine and Publish,” is the recipe for success for writers, according to the creators of these creative posters.
Toyota advertising projects are always distinguished by originality and creativity. Great results are often achieved with persistence and hard work, whether in art or automotive. The main thing is faith in oneself, then the result will exceed all expectations.
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