Video: Shopping Per Color: Color Differentiation of Food
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The taste and Colour, as you know, there are no comrades. You understand this best when you look at the results of a photo project. "Shopping Per Color" from photographers Marco Ugolini, Pedro Motta and Elderth Theza. After all, they made an attempt to perceive various foodstuffs from a visual point of view.
Artists and photographers perceive the world around them through the prism of colors, light, shadows and angles. And, it turns out, they do it even when they go shopping for groceries in the supermarket. An example of this statement is an unusual photography project called "Shopping Per Color" from a group of renowned photographers.
Few of us paid attention to the color of various products. For us, ordinary people, their other indicators are much more interesting: the place and date of release, the amount of fat, the presence of GMOs in the components, weight, price and many other parameters that directly affect the quality of our food. The color in it is important for us only if the red meat for some reason has become blue.
But Marco Ugolini, Pedro Motta and Eldert Teza tried to systematize edible products in terms of their color. So they got a series of photographs "Shopping Per Color", a kind of echo with a series of American still lifes by Pamela Johnson.
In these photos, groceries from a supermarket in various colors are arranged in baskets. Each basket is responsible for a particular color. There are six of them: black, green, red, yellow, white and blue. Moreover, the authors of this photo project tried to compose these “grocery baskets” so that each of them contained a set of products that would be quite suitable for creating a full breakfast, lunch or dinner.
Although not every color worked. During the implementation of the Shopping Per Color photo project, it turned out that different colors are characterized by different specialization of goods. For example, dairy products are most often hidden under the blue shell, and products with a large number of carcinogens under the red one. The most "useful" color was, of course, green.
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