Video: An unusual take on LEGO. Adult games with children's toys
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Growing up, growing up, people gradually forget how to see the world as children see it: magical, amazing, full of wonders and beauties. But a creative agency ACCESS through my constructor project Lego, tries to re-teach adults to see the world at a child's angle.
Adults, despite all their seriousness and pretentiousness, can be turned into children in a matter of seconds, you just need to give them some interesting toy, and you can forget about them for several hours. One of the best options for this is LEGO. Few people, having received it in their hands, will resist the temptation to spend some time assembling figures from this constructor. And if you really get carried away with it, you get something like a LEGO house, like James May, or avant-garde sculptures, like Nathan Sawaya.
This property of the LEGO constructor decided to take advantage of the creative agency ACCESS, which created a series of unusual illustrations. These illustrations are designed to show adults the world around them as their children see it, for whom their imagination has no limit, and their imaginative thinking is much more developed than their parents.
After all, we, adults, see the world as it is: gray, standard, understandable, predictable. With children, everything is completely different. For them, any thing, any phenomenon plays with colors, meanings, images. Unfortunately, with age, we lose the ability to look at reality from this angle. But the creative agency ACCESS urges us to return this gift to ourselves at least for a few seconds.
For this, his creators created a series of illustrations in which ordinary, banal things are shown as they can be seen by connecting imagination. For example, the Arc de Triomphe on them is represented in the form of a standard LEGO man, the gate at the entrance to the parking lot is in the form of a Darth Vader figure, the airlock on the canal resembles an R2D2 robot, and the bridge across the river is covered not with paving stones, but with colorful construction blocks.
The world around us is beautiful and amazing! You just need to at least try to look at him as a child, and not as an adult, a little nailed by life.
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