Video: Half-coop and half-coot: original advertisement for motor oil
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
How often bright posters promise that the effect of the promoted product will be breathtaking. So this original ad, apparently, offers a really magical remedy, since it will turn horses into cats. Don't worry about the mental health of the campaigners. There is also logic here, and it is linguistic.
Authors of the original ad are Munich-based creatives from the Serviceplan agency. It was they who made the horses lick their fur, play with a ball and even sharpen their hooves on a pole. It looks strange, but funny.
The slogan of the original advertisement reads: "Makes you horses purr" ("Your horses will purr"). The English verb "purr" is polysemantic. One of its meanings is "purr, purr", the other is "work smoothly" (about the engine). The "horses" hidden under the hood hum quietly in the English version of the advertisement. Play on words and no cheating.
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