Video: Cabinets made of scrap material: creative advertising "IKEA"
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
If books or discs are stacked all over the room, then it's time to act. You can either fold them into a creative cabinet and be proud of yourself, or go to a specialty store for furniture. Creative advertising "IKEA" combines both options, hinting that not only the need for inventions is cunning, but also "IKEA".
Simple and functional IKEA furniture is not the limit of minimalism. You can completely abandon cabinets and start building something like houses of cards from scrap materials: CDs and DVDs, books. This idea is illustrated, alas, not by the assembly instructions, but by the IKEA advertisement.
The witty IKEA advertisement was prepared in the Turkish branch of the TBWA creative agency.
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