Video: A rainbow that does not depend on the weather
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
People who have seen this photo for the first time most often think that the rainbow in the image is "finished" with the help of a computer. In fact, everything is somewhat different. The rainbow, of course, is not real - in the sense that it is not a natural phenomenon. But it really exists, made of 5 thousand colored plates. Who needs it and why - read on.
The handmade rainbow appeared in Indonesia this August. And it is nothing more than an advertising project. The customer was Basheer Graphic Books, and the advertising agency Bates141 took over the idea. The goal of the project is to present students of the art college with the Pantone color guide and clearly demonstrate to them that this guide contains the largest selection of colors and shades.
To attract the attention of students, the rainbow was installed in the center of the park next to the college. Its height is 4.5 meters, and its length is 8 meters. It took 5 thousand colored plates to make the rainbow, which were pasted by hand on a wooden base.
It is not known how effective the advertising campaign using the artificial rainbow was, but it definitely became a source of positive emotions for students, and not only for them. And for advertising, you see, this is already a lot.
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