Video: How to advertise tea? The straws will help
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
It's hard to create beautiful and interesting ads, but designers make every imaginable and unimaginable effort to do this. We remind you that we do not pursue the goal of advertising this or that project. It's just that some of them are so interesting that it is simply impossible not to tell about them.
Think about how you can advertise juice or tea in an interesting and colorful way? It would seem that all the methods have already been invented a long time ago. And talk about how rich in vitamins it is, and how delicious it is, and present fruits in the form of juice packets, and talk about the properties of tea leaves … However, all this is already outdated, something original and new is required. Designers from an advertising agency called Publicis Venezuela thought it was enough to find the associations that arise when the juice is mentioned. For example, straws with which we love to drink this or any other drink in the morning or evening. It was the straws that became the theme of design advertising - they made a human face out of them, and the face is very satisfied, smiling, although a little frightening. A tube is put to the person's mouth, and already with its help he drinks tea from a substituted glass. Have the designers applied creativity? Undoubtedly! Whether we have seen something like this is unlikely. So, the project was definitely a success!
We deliberately did not mention the name of the drink contained in the glass, is it so important which company decided to advertise its product? It has absolutely no meaning, because we are primarily interested in design, idea. Of course, we cannot say that she is the most brilliant of all that we have ever seen. However, you cannot dare to call it boring and standard either.
Idea by: Douglas Rios, Eduardo Capuano, Demian Campos
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