Video: One leg here, the other there. UPS Courier Service Advertising Sculptures
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The fate of entire companies often depends on the courier service, on how quickly they deliver papers or a parcel. Therefore, the main thing for courier companies is their own image, which is formed, first of all, by the speed of delivery of goods. Here is great speed and play up with the UPS courier service advertising sculptures.
UPS (United Parcel Service) is one of the largest courier companies in the world. It operates in over 200 countries and has nearly half a million employees. That is why UPS is considered to be one of the most reliable and fastest courier services on Earth, and it is these qualities that are trying to beat the advertising sculptures commissioned by UPS, together with the Indonesian creative agency Ogilvy & Mather and the already well-known young sculptor Ryan Johnson. …
These sculptures are based on the effect of a moving object blurring in a photo with a long exposure. But, in this case, the object is not blurred in the photograph, but in reality. Ryan Johnson's sculptures depict UPS couriers moving so fast that they visually blur. Moreover, these sculptures are based on the already finished works of this creator. They just came close to the concept developed by the agency Ogilvy & Mather. The sculptures were simply given boxes with the UPS logo in their hands.
Well, how can you not entrust your parcel to the courier company UPS after this creative?
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