Video: There is only one step from hate to love. United Colors of Benetton Unhate Advertising Campaign
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Fashion brand United colors of benetton has always been famous for its creative advertising, glorifying mutual understanding between peoples, races, genders. Here is his new advertising campaign, which has the name Unhate, makes kissing famous people, which in life and would not give each other hands!
Two months ago, we told you about the unusual knitted erotic sculptures of Lana Sutra, created by artist Erik Ravelo for United Colors of Benetton. Today we are going to tell you about another advertising campaign commissioned by this fashion brand. Everything for her is much more chaste, but at the same time even more defiant!
Soviet Secretary General Leonid Ilyich Brezhnev is remembered by the whole world for his love of kissing foreign politicians whom he met. Moreover, he kissed them frankly, on the lips, which both then seemed, and now seems to be something strange.
And on the new advertising posters of the United Colors of Benetton brand, you can see several world leaders kissing at once. Moreover, politicians of fundamentally different political orientations and worldviews kiss each other.
For example, on one of these posters, US President Barack Obama and Venezuelan President Hugo Chavez are kissing, on the other - German Chancellor Angela Merkel and French President Nicolas Sarkozy, on the third - the leaders of North and South Korea, on the fourth - Israeli Prime Minister Benjamin Netanyahu and President of Palestine Mahmoud Abbas.
These posters are not only an advertisement for United Colors of Benetton, but also an advertisement for the charity form Unhate (un-hate, against hate), which aims to reduce hatred on Earth, creating a more tolerant society.
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