Video: Carefully! Children on the road! Realistic street artist advertising project for Toyota
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
To create a new ad for the auto giant Toyota a street artist was brought in and turned a regular parking lot into a playground for painted children. In three-dimensional compositions, the author organically combines street graphics and household items, thereby achieving high realism and naturalness of his works.
According to the financial agency Bloomberg, in the first quarter of 2012 Toyota took the first place in the production and sale of cars, ahead of Volkswagen and General Motors. According to experts, the company's success is due to its philosophy, which is based on understanding people and their motivation. Annually Toyota takes care of its customers and contributes to the formation of correct and “environmentally friendly” driving skills among drivers. In 2012, a new advertising campaign “Protect what is behind you. Use a rearview camera”(“Protect what’s behind you. Drive with a rearview camera”) is about correct maneuvering.
The designer and author of the drawings is the young Lithuanian artist Ernest Zacharevic, whose works, in particular, adorn the city of Penang.
The drawings on the walls of the current Brussels parking lot are made in 3D technique and for maximum realism the author supplements them with objects from the everyday life of children. The drivers admitted that the drawings are very difficult to distinguish from real boys and girls playing on the street.
However, the artist placed his masterpieces on the walls not for beauty - the drawings are designed to draw the attention of motorists to the rules of maneuvering and children's injuries on the roads. More than 70 percent of child accidents occur each year in car accidents. According to the traffic police, 3 children die in accidents every day in Russia and 70 more are injured. For six months of 2012, 1632 road accidents involving minors occurred in Ukraine, in which 116 children died and 1732 were injured. According to experts, the fault for accidents involving children in most cases lies with adults, since the child assesses the situation on the road in a completely different way. as an adult can appreciate it.
Once Antoine de Saint-Exupery was asked: "Is it worth pampering children?" According to the authors of unique advertising from Toyota, adult motorists are obliged to be careful and protect children from tests on the roads, because an adult "toy", a car, is much more dangerous than a kite or a ball.
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