Street with fake shops in China
Street with fake shops in China

Video: Street with fake shops in China

Video: Street with fake shops in China
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Counterfeiting Street in Wuxi (China)
Counterfeiting Street in Wuxi (China)

We are already used to the fact that the world's largest counterfeit market is located in China. However, the inhabitants of the Celestial Empire never cease to amaze us: recently in the commercial district of Wuxi (Jiangsu province), not far from the railway station, a shopping mall appeared, in which all the shops are fake: empty windows, warped names of world famous brands on signs and, of course, closed doors …

Shopping row with fake shops
Shopping row with fake shops

One can only guess why the architects who designed the Shimao Skyscrape shopping center needed to build a number of fake stores. Most likely, this original method was used to raise the prestige of the street, to create the illusion of its “demand” among businessmen.

Warped names of European brands
Warped names of European brands

One can hardly look at the signs without a smile: the eye of a European immediately picks out mistakes on the signs. So, the usual "Apple" turned into "Appla", clothing stores "Zara" and "H&M" became "Zare" and "H&N", respectively. But the American cafe "Starbucks Coffee" was replaced by a phrase, which is simply impossible to pronounce - "Sffcccks Coffee". The design style and font on the signs have been preserved, so from a distance it seems that life in the mall is in full swing.

Counterfeiting Street in Wuxi (China)
Counterfeiting Street in Wuxi (China)

Local residents have already christened this area “the street of forgeries”. The organizers themselves note that they see nothing surprising in such an advertising move: anyone can now buy or rent premises on this street, so real estate agents thus tried to create a "working atmosphere" in the Shimao Skyscrape area in advance. Chinese legislation is very loyal to such copyright infringements (which, of course, is the use of popular trademark names in commercial activities), so local residents regard such "antics" of builders with a smile.

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