Video: Find out the full story. Advertising campaign of the Shchusev State Museum of Architecture
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
When was the last time you visited the museum? Someone will remember the distant school years, someone - a recent excursion trip abroad, and someone will just brush it off: “I don’t like such events” … It is difficult to find time for aesthetic pleasures in the hustle and bustle of everyday life, because museums have to advertise themselves with might and main. reminding us how important it is to be interested in the history and culture of our country.
Of course, advertising a museum is a delicate matter, which must be approached with a great deal of responsibility. The real event was advertising campaign of the Shchusev State Museum of Architecture. The eloquent slogan: "Learn the full history" perfectly reflects the whole essence of the project. On the posters, the main architectural monuments of Moscow are depicted according to the principle of an iceberg: the “ground” part is only the visible tip, while the main part is hidden in the bowels of the earth.
The agency "Saatchi & Saatchi" worked on the creation of the advertisement for the museum; on the prints you can see the Bolshoi Theater, the building of Moscow State University on Vorobyovy Hills and the Cathedral of St. Basil the Blessed, "completed" under the ground. Lifting the veil of the past, we plunge into the world of history, see how the appearance of these architectural monuments has changed over the centuries.
It is assumed that such an advertisement, executed with great skill and a refined sense of taste, will attract the attention of Muscovites and guests of the capital to the Shchusev State Museum of Architecture, a unique museum center, which displays the brightest monuments of national architecture.
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