Video: Whiskas kitten in the wild savannah: creative advertising for cat food
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Victor Hugo was sure: "God created the Cat so that man has a tiger that can be stroked." Looking at cats, you really feel that a wild and wayward beast is sure to sleep in every gentle and affectionate purr. At least cat food makers know for sure that every pussy would not only buy Whiskas, but with pleasure, at least for a moment, I would find myself in my native element - the wild.
Creative pet food advertising - the phenomenon is by no means new. Often, posters with unusual images of animals are especially popular, because what could be more fun than severe Chelyabinsk cats or overweight dogs? That's right, only predatory cats, who had the opportunity to visit the savannah and hunt wild animals.
A new advertising campaign for one of the most famous cat food Whiskas was developed by the London advertising agency Abbott Mead Vickers BBDO and was named "Big Cat, Small Cat", which means "Big cat, little cat". And a truly traditional British white-and-gray kitten, familiar to us from Whiskas advertising posters, suddenly hunts for zebras, elephants and antelopes, in a similar way, pressing its cheek to its fellow lion. And if in Krylov's fable a pug barking at an elephant looks like a banal bully, then the cat from the Whiskas ad is a real hunter. The slogan “We feed your cat’s instincts” perfectly conveys the general meaning of the advertising project, and encourages the owners not to forget that the animal lives with them under the same roof.
Recommended:
"Secret messages" of food in pictures: Why famous artists painted food and why today many people photograph it
Here you are preparing a complex dish from many stages, to which you have devoted half a day. Pets are already looking forward to a delicious meal and are salivating. You put everything on the dish, decorate with the final sprig of cilantro, but do not rush to serve. Photo first. What is it? Bragging or just a fashion statement? A huge number of photos of food from ordinary netizens has long been a surprise to anyone, and their number is only growing
Advertising as an art form. Creative advertising overview
Honestly, I don't even remember what the advertisement was 15-20 years ago, but those who remember claim that it was something terrible, wretched and dull spectacle, in general, a complete waste of time for those who advertise this ordered, and for those who, by the will of fate, were forced to watch it in between their favorite programs or in the middle of an interesting film. Fortunately, the times of poor advertising have passed, and the time has come for creative advertising. Moreover, some experts sometimes attribute the production of advertisements
Don't play with bread - you will become a food stylist! Nira Adar's creative food photography
“Don't play with food! Stop rolling bread balls! Stop carrying cucumbers around the table: this is not a machine for you! " Sound familiar? It is not known whether New York chef, culinary stylist and photo artist Nir Adar obeyed his mother as a child, but now he is definitely not averse to playing with food. Otherwise, he would not have become a specialist in the design of ice cream and desserts, did not participate in interesting culinary projects and did not create dozens of creative food photos
Free your dog from the prospect of getting fat: creative food advertising
Dog food advertising reminds that excess weight is the lot not only of people, but also of their smaller brothers. The heavy belly pulls the animals to the ground, so they are already reluctant to chase cats, and they are too lazy to communicate with other dogs, and they cannot jump from their feet for a plate. Creative advertising of light food urges not to allow a playful dog's soul to acquire unnecessary ballast, and a cheerful and lively animal turns into a flabby animal
Creative advertising on elevator doors. Advertising review
Stop complaining about advertising and the fact that it has filled the entire information space, crawling even into those areas where the creator's foot has never gone before. Gone are the days when it was possible to hate it with a clear conscience - today advertising is an art, sometimes not inferior to painting and installations. In today's review - a selection of creative ads decorating elevator doors in a variety of organizations