Video: A custom bottle that lets you see the world in pink
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Sometimes, tired of the routine and bustle of the surrounding world, people want to put on "rose-colored glasses" and just enjoy life. The designers of the advertising agency Luksemburk made this wish come true with a playful design for a bottle of rosé wine.
The company California, specializing in the production of rosé wines, decided to set its products apart from other brands of alcoholic beverages. The refined taste and aroma, as well as the quality of their product, are, of course, very valuable properties, but they are also possessed by several dozen wines from other companies. They decided to attract buyers not by the contents of the bottle, but by its appearance. The Polish company Luksemburk provided assistance in creating a non-standard, distinctive design.
Most wine bottles have an abundance of labels, on which you can read everything, from the name to the history of the emergence of strong drinks. There are no paper labels in the design proposed by Luksemburk. A transparent bottle of rosé wine has become the perfect lens, through which you can see the world in rosy tones. At that moment the idea of "Pink Glasses" was born, which became the label of the company and the concept of advertising for a new brand of wine.
For the same rosé wine, Luksemburk created three different prints, which made a fun pear out of the bottle, making it possible to look at everything through rose-colored glasses.
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