Video: Can I live in an IKEA supermarket?
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
As a child, we all dreamed of being forgotten in a toy store for at least one night, in order to have enough of all this variety. Now we have grown up and dream of completely different, adult things. For example, to be forgotten in the IKEA hypermarket. This is what a series of advertising photos is about. "What if you lived at IKEA?" from Christian Gideon.
The furniture company IKEA has always approached its own advertising with great respect and great imagination. Moreover, she usually advertises not specific products, but her own brand. And, I must say, she does it in a very creative and varied way. Take, for example, the IKEA cookbook "Made at home is better" or the sculpture Surrealistika, which is a kitchen on a tree.
Here is a new advertising project from IKEA, embodied by photographer Christian Gideon, turned out to be very unusual and memorable. A series of photographs under the general title "What if you lived at IKEA?" talks about what people would do if they lived in an IKEA store.
These photographs show two ordinary men between the ages of 20 and 30, who live their lives to their fullest: reading books, taking a shower, preparing food, doing laundry, sleeping, watching TV, working in the office, sorting through old photographs, tidying up around the house, and the like. … But this does not happen in a private house or apartment, but in an IKEA hypermarket.
The essence of this photo project is obvious to anyone. IKEA stores have all the furniture and many other goods that a person needs for life. You just have to come and buy them. And, if there are any doubts, anyone can touch this furniture, use it: sit on sofas, lie on the beds, go to the toilet. Although, no, the latter is unlikely.
And I must say that after seeing the photos "What if you lived at IKEA?" from Christian Gideon, one of the slogans of this Swedish furniture giant, namely, "IKEA it's our home", is perceived in a completely different way.
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