On the benefits of heels: an original ad with a scientific bias
On the benefits of heels: an original ad with a scientific bias

Video: On the benefits of heels: an original ad with a scientific bias

Video: On the benefits of heels: an original ad with a scientific bias
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On the benefits of heels: an original ad with a scientific bias
On the benefits of heels: an original ad with a scientific bias

Modern advertising can be not only entertaining, but also educational. So, posters of a shoe store acquaint us with the statistics: "Men taller than 180 cm move up in service 1, 3 times faster", "80% of top managers are taller than 180 cm", "Men taller than 180 cm earn 10% more money" … What follows from this? Such men also need women to match. "Get them!" - calls on the original advertisement, deliberately without specifying: "they" are high-heeled shoes or gentlemen taller than 180 cm. However, following the logic of the authors, the lady will receive both: so to speak, shoes in the morning - men in the evening.

"Men taller than 180 cm get promoted 1, 3 times faster": an original ad with a scientific bias
"Men taller than 180 cm get promoted 1, 3 times faster": an original ad with a scientific bias

The numbers shown on the posters are not spontaneous. The original ad refers to the work of Guido Heinek (his name is in small print in the lower right corner). This is a serious person - a doctor of sciences, an economist who heads one of the departments at the IAB - the Nuremberg Institute for Labor Market and Employment Research. The conclusions of the pundit became an aid for the original advertisement, which was created by the employees of the German agency "Gray Worldwide".

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