Video: Art installation at Clark Shoes International Headquarters
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Sometimes company leaders decide to arrange a museum for their employees right at the workplace. How else can you consider the decision of Clark Shoes International Headquarters to organize an installation right in the courtyard of an office building? The designers were required to bring dynamism to this space and they seem to have done a pretty good job.
It all started with the fact that the courtyard of one of the oldest factories seemed to the head of the company too gloomy and boring. To revitalize this place, where the company's employees usually spend their free time, an order was made by the Roso design studio. The courtyard itself is a space of 25 by 7 meters, formed by 4-storey buildings. Dynamics was the key word in the Clark Shoes order.
The installation is based on a simple observation: light is visible only when it is reflected. The beam of light emanating from the window is visible only because the light is reflected in the millions of dusty particles floating in the air. Therefore, it was decided to create two symbolic streams of light in the courtyard. Each of them consists of seven and a half thousand reflective discs, suspended on 36 wires. The beams "burst out" from one window, and then diverge in different directions.
The walls of the courtyard were painted white, and the “bottom” was covered with black asphalt, thus creating the background of the installation. As a result, depending on the weather, time of day and season, the dynamics of the installation changes. On sunny days, the rays turn into sparkling streams of energy that dazzle the eyes; and when it is cloudy outside, the discs reflect the white color of the walls with a soft light.
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