A children's poem, known to almost every adult, tells us in detail what the crafts smell like. But no matter how much we like the smell of freshly baked bread, sun-warmed herbs, an autumn park or shoe polish, we cannot carry it with us in a bottle and smell it from time to time, evoking pleasant, joyful associations in our memory. However, those who like sniffing the pages of new, freshly printed books are in luck. Perfumer (almost "the same") Geza schoen compiled an exclusive scent for Karl Lagerfeld's fashion house Paper passionthat smells exactly new "fresh" books … Very often, owners of e-books with longing recall that specific feeling that arises when they pick up a paper book that has recently come off the assembly line at a printing house. The exclusive scent of Paper Passion will delight book readers with a sense of smell and bring them back to the recent past, when e-books were not yet ousted from the shelves of "living".
The bottle of Paper Passion is packed in a box styled as a book volume. For greater similarity, the designers provided the packaging with real pages, where reviews and opinions on the product are printed, signed by the names of Karl Lagerfeld himself, as well as the equally famous Gunther Grass, Geza Shen and Tony Chambers. The cost of such a fragrance is about a hundred dollars, although it is not yet available to a wide range of potential buyers.
The exclusive fragrance is available in two versions, for women and for men, and was first presented to the public at the Handmade exhibition, which was held in Milan by the editorial staff of the British magazine Wallpaper.