Table of contents:
- Everything has its time
- Sport everywhere
- Fall through the ground
- Like a hot water bottle
- On an oblique
- And the Swiss, and the reaper, and the gambler's feet
- Holey hands
- Swimmer's jaws
Video: This unusual sport: humor and creativity in sports advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"Oh, sport, you are the world!" - said the founder of the Olympics Pierre de Coubertin. Advertising print is, of course, also the world, and it has its own ideals - not "faster, higher, stronger", but "more unusual, brighter, funnier". Well, if advertising is dedicated to sports, then on the border of two worlds the most unusual and funny sports appear, which we tried to collect. Enjoy!
Everything has its time
"Free your sport!" Intersportinventing new unusual sports: football with nuns and basketball with buckets. Freedom seems to have gone too far!
Sport everywhere
Another sports advertisement for a chain of stores " Decathlon"promotes:" Don't take a break from sports this summer!"
Fall through the ground
Sometimes funny solutions come across in advertising of sporting events - for example, this print is dedicated to the rugby match between Italy and New Zealand and plays on the theme antipodes: The picture shows a field with a tunnel through the globe. In fact, the antipode of New Zealand is rather Spain - but in a joke matter such inaccuracies are forgivable.
Like a hot water bottle
"American Football. Tougher Football" - this tagline exhaustively describes the essence of harsh American entertainment. When 22 strong men on the field think more not about the ball, but about how not to let each other to their goal, then, perhaps, not only the biceps can crack.
On an oblique
Another unusual sport invented by copywriters from a very creative agency The furnace: football on an incline. Players should be a bit of a rock climber at heart. The deeper meaning of this ad for SKINS sports underwear is what a huge advantage over rivals get athletes dressed in their products.
And the Swiss, and the reaper, and the gambler's feet
"Football is our music!" - proudly declares the tagline of sports radio advertising. Probably, the masters of virtuoso dribbling can really hit something on the drum - but it will be pretty wooden music.
Holey hands
Fencing - a serious matter: one has only to gape, and you turn into a sieve. A funny sports ad for the Wisconsin Fencing Academy reminds of this: "Explore the world's first contact sport," she urges. "And take care of your skin!" - we will add.
Swimmer's jaws
These prints advertising a swimwear seller Arena Water Instinct, not only open us a new unusual sport (game of catch-up with sharks), but also depict swimmers in the form of monsters from the movie "Jaws", Loch Ness and so on. "Swim like a monster!" - so they formulate their slogan. Perhaps this ad is the most creative one today. We hope you've found that watching ads is sometimes a good way to laugh.
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