Video: Jurassic Park now on display in Louis Vuitton
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Showcase - this is a special tool with which each store tries to attract the attention of potential buyers. In this regard, the most unusual, but definitely effective showcase belongs to the brand's store. Louis vuitton - it contains not only fashionable goods from the latest collection, but also … golden dinosaurs!
Artist Larry Moss recently became famous for creating a dinosaur skeleton from balloons and placing it in the Natural History Museum in the US state of Virginia. Louis Vuitton decided to use a similar theme for its own purposes. She turned the windows of her brand store in New York into Jurassic Park.
One of the directors of Louis Vuitton came up with the idea to put the skeletons of dinosaurs on a shop window while visiting the National Museum of Natural History in Paris. Noticing how popular the remains of ancient lizards are among visitors, this man decided to conduct an unusual experiment, trying to transfer a similar effect to the brand for which he is responsible.
As a result, commissioned by Louis Vuitton, a group of artists created several artificial skeletons of various dinosaurs. To heighten the effect, these sculptures were also gilded to complement the artsy chic aesthetics of this fashion house.
All these "golden" dinosaurs (Tyrannosaurus, Stegosaurus, Triceratops, Velociraptor, Spinosaurus and Dimetrodon) were installed in the windows of a large Louis Vuitton store on Fifth Avenue in New York. At the same time, the artists tried to organically fit them into the showcase itself, making it an integral part of it - the skeletons became a stand both directly for goods from this brand and for mannequins in clothes from Louis Vuitton.
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